Who’s asking — and do they find you?
“Best plumber in Portland?” is one question. It is not the question. The person whose heat died at 11pm, the person ringing round for a price, and the person who moved to town last month all ask AI very differently — and get very different answers. A single visibility score averages all of that into one number that tells you nothing about which customer you’re losing. This splits it into five.
Opens straight into the tool. No signup, no email, nothing leaves your browser.
Open the buyer-situation check →The five situations
They’re fixed, and you get all five. There is nothing to configure — the prompts are written from the category and town you already typed into any of the other tools.
- The emergencyNeeds someone today. Not comparing, calling. If an engine can’t tell that you’re open, close by, and able to come out, you don’t exist to this person — and this person was ready to pay full price.
- The price checkerWants a number before committing. Engines answer cost questions by citing whoever has published something concrete about pricing, ranges, or free estimates.
- The newcomerJust moved. Has no neighbour to ask, so they ask an AI instead. This is the fastest-growing way a local business gets its first shot at a new household — and the one nobody optimises for.
- The researcherWill read everything before picking up the phone. Rewards depth: reviews, comparisons, and anything that survives being summarised.
- The referral seekerWants the name a real person would give them. Engines answer this one almost entirely from third-party sources, not from your own website.
If people visit your business rather than hire it — an inn, a restaurant, a brewery, a shop — the tool detects that from your category and rewrites the same five moments for booking and walking in. You don’t set anything; it just changes.
Why the gap is the number that matters
Scoring 60% across the board and scoring 100% for the researcher and 20% for the emergency are the same average and completely different businesses. The first has one problem everywhere. The second is winning the slow, comparison-shopping work and losing the customer who was ready to buy tonight — which is usually the more expensive half. The tool shows you the spread between your best and worst situation, and tells you which row to fix first.
What this doesn’t do, said plainly
It does not query the engines for you. Running live prompts across five engines costs real money, which is exactly why the platforms that do it charge $99 to $299 a month and put the per-situation breakdown behind an account. You run the prompts — it takes a few minutes — and tap the engines that named you. The tool does the split, keeps the record in your browser, and charges nothing. We’d rather be honest about the tradeoff than pretend there isn’t one.
Questions
Why split AI visibility by buying situation instead of using one score?
Because one score averages away the thing you needed to know. A business can be the top recommendation for someone leisurely comparing options and completely absent for someone who needs help tonight — and those are very different problems with very different costs. The average of the two tells you neither.
Do I have to build or configure personas?
No. There is nothing to set up. The situations are fixed and the prompts are written from the category and town you already typed. The paid platforms make persona configuration a screen you fill in and a number they meter by pricing tier; here you get all five, always, with no inputs beyond what the other tools already use.
Does the tool query ChatGPT and Perplexity for me?
No, and we say so plainly. You run the prompts yourself and tap the engines that named you. What the tool does is the part that costs money to think about rather than money to run: splitting the result by situation so you can see which customer you are losing.
Is it free, and where is my data stored?
Free, no account, no email. Your scores are saved in your own browser’s local storage and never sent to RalliGEO. Clearing your browser data clears them; nothing else can.
What do I do with the result?
Fix your worst row first. A zero for the emergency usually means your hours, service area and same-day availability are not stated as plain facts anywhere an engine can read them. A zero for the referral seeker usually means you have no third-party presence — reviews, directories, local write-ups — for an engine to cite.
The other four
All five tools share one set of business details — fill them in once and switch between tools without retyping anything.
Want to know which of these matters most for you? The free AI Visibility Scorecard is ten questions and about ninety seconds. It scores you 0–100 and hands back a ranked fix list, highest impact first.
Take the free scorecard →