ChatGPT
OpenAIHighest US assistant volume. Browsing routes through Bing's index, but ranking is reweighted by the model's own retrieval signals and prior conversation context.
Greater Portsmouth NH
AI Search Visibility
SEO is now optimizing for a shrinking share of how customers find you.
AI search engines now answer roughly 12 to 18% of informational queries, up from under 2% a year ago, and that share is projected to reach 30 to 40% by 2027. RalliGEO tests where your business shows up across the eight engines that matter, then fixes the gaps.
01. The Shift
A category change, not a channel update.
Local search behavior is moving from a list of ten blue links to a single generated answer. The question is no longer whether your site ranks. It is whether the model retrieves you when someone in Portsmouth asks for a plumber, an inn, or a place to take their parents to dinner.
AI share of informational queries (US)
y: 0 to 50%
Measured
Projected
Source: see [refs] 1, 2.
615x
Citation variance between the most and least generous engines (Grok and Claude) when answering the same local query in 2026 industry data.
Source: [refs] 3.
8
Distinct retrieval surfaces a Seacoast NH business needs to be visible across. Each one indexes, weights, and cites differently.
RalliGEO test set, see section 03.
0
Greater Portsmouth SMBs we have stress-tested that were already visible across all 8 surfaces. There is meaningful, fixable ground in every audit.
RalliGEO inception sample, May 2026.
02. The Engines
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Eight engines. Eight different ways to be retrieved.
We test each one independently. Engines vary in how they crawl the open web, which directories they trust, how heavily they weight reviews, and whether they cite sources at all. Optimizing one does not optimize the others.
Google Gemini
GoogleDirect access to Google's full index plus Maps, Knowledge Graph, and Business Profile. Heavy on entity matching, so your name, category, and address have to align across surfaces.
Meta AI
Meta PlatformsRoutes inside Instagram, Messenger, and WhatsApp. Pulls from Bing for web answers and weights social proof from Facebook and Instagram pages above general web content.
Microsoft Copilot
MicrosoftBing index, exposed inside Windows, Edge, and Office. Tends to cite sources verbatim and prefers structured data, schema markup, and named-entity pages over loose blog content.
Claude
AnthropicWeb search is opt-in and conservative. Citations are sparse and high trust, which means a small number of well structured pages do most of the retrieval work for any given local query.
Grok
xAIDistributed inside X. Heavily weights live posts, replies, and recent mentions, so fresh public conversation about your business outranks an old, static homepage.
Perplexity
Perplexity AICitation first by design. Every answer carries source links, which makes it the engine where being on the cited list translates most directly to clicks and calls.
Google AI Overviews
Google SearchAppears above the organic results for a growing share of local intent queries. Pulls disproportionately from sites Google already ranks well, so traditional SEO leaks into this surface.
03. What We Do
01 / Free
No commitment
02 / Paid
One time engagement
03 / Included
Followed through
Three deliverables. No retainer. No subscription.
We do not sell ongoing management. We measure your starting point, fix what we find, and check back in 90 days with hard numbers.
8 surface visibility audit
Turnaround: 5 business daysWe test 5 of your highest intent customer queries across all 8 engines. You receive a written report showing where you appear, where you do not, and which competitors are getting cited in your place.
Optimization engagement
Typical scope: 3 to 6 weeksWe fix the gaps the audit surfaced. That includes site structure, schema, profile alignment across directories, and the public artifacts each engine actually retrieves from. Flat fee, scoped up front.
90 day follow up report
Sent: 90 days post engagementSame 8 surfaces, same 5 queries. Side by side comparison so you can see exactly what moved, what did not, and what is still worth doing. Sent as a PDF, no upsell attached.
04. Who We Work With
Owner operated SMBs in Greater Portsmouth NH and the Seacoast.
GeographyPortsmouth, Dover, Exeter, Newmarket, Stratham, Rye, Hampton, Kittery, York, southern Maine.
SizeOwner operated. Roughly 2 to 50 employees. The decision maker reads the report.
StageAlready established locally. Real reviews, real customers, real revenue.
Why usLocal. One project at a time. We answer the email ourselves.
05. The Free Report
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What you get, before you pay anything.
A written audit of your business across all 8 engines, run against 5 of your highest intent customer queries. No automated dashboard, no sales call required to read it.
Tested surfaces
01 ChatGPT
02 Gemini
03 Meta AI
04 Copilot
05 Claude
06 Grok
07 Perplexity
08 AI Overviews
5 queries × 8 surfaces
= 40 data points per audit
Where you appear today
Engine by engine, query by query. Whether you are cited, mentioned, paraphrased, or absent. Direct quotes from each answer are included so you can see exactly how the model is describing you.
Where you do not appear, and why
The retrieval gap, named. Missing structured data, profile mismatches, weak public artifacts, low review density, the source the engine wanted that did not exist on your site.
Who is getting cited instead
The exact competitors the engines are recommending in your place, ranked by how often they show up. If a directory or aggregator is getting the citation, we name it.
The fix list
A prioritized list of what to change, what it will likely move, and what we estimate it would cost to do. You can take this list to any vendor. We are happy if you do.
06. Contact
Request your free 8 surface report.
Five fields. No call required, no calendar widget. You will hear back from Morgan Hayes, usually inside one business day.