Field notes on AI search for Seacoast NH businesses.
Short, evidence-led pieces on Generative Engine Optimization (GEO) for owner-operated businesses in Greater Portsmouth NH. Written by the people who run the audits. No retainers. No fluff. Read what's free, hire us when you're ready.
How a Portsmouth business shows up in AI search (or doesn't).
We tested 21 owner-operated Portsmouth businesses across the eight AI engines that matter. Most are invisible in at least four of them. Here's what that looks like in practice, why it happens, and what changes when you fix it.
How customers find a dentist, lawyer, or CPA through AI search.
Restaurants are easy to talk about. Professional services are not. Field notes from our Portsmouth NH audit work across dental, legal, accounting, and medical aesthetics. Why the gap is more expensive here than anywhere else, and what an owner can fix this quarter without hiring anyone.
The eight engines, in plain English.
ChatGPT, Gemini, Claude, Copilot, Perplexity, Meta AI, Grok, and Google AI Overviews. Who uses which one, how each one retrieves a local business, and which ones will quietly drive most of your traffic by 2027.
Entity clarity. How a Portsmouth business defines itself to an AI engine, and why most do it wrong.
The first structural fix in any GEO audit. What entity clarity is, why AI engines need it, where most Seacoast small businesses get it wrong, and a one-hour owner checklist you can run yourself before deciding whether to hire anyone.
The cheap fixes first. The order we work in a real GEO engagement.
Owner-readable walkthrough of the five stages inside a RalliGEO engagement. Entity clarity, FAQ blocks, Schema.org markup, third-party reconciliation, content rewrites. Why doing the right items in the wrong order quietly wastes a third of the budget.
The FAQ inventory. How to harvest the questions buyers actually ask.
Stage two of the engagement, written for owners. Where to pull the literal questions buyers ask, how to prioritize down to the ten to thirty that ship, where each pair belongs on the site, and what FAQPage Schema.org markup looks like in practice.
Schema markup, in plain English. Stage 3 of a RalliGEO engagement.
Stage three of the engagement, written for owners. The four Schema.org blocks every local business needs, where each one belongs on the site, the validators we run before shipping, and the three failure modes that quietly burn the work.
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